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American Racing Equipment, Inc., a Platinum Equity company, and Jr. Motorsports® (Moorseville, North Carolina) announce an agreement to jointly design, develop and release a Dale Earnhardt Jr® line of upscale aftermarket performance custom wheels badged as "DEJ". Scheduled for an early 2007 release, the program will feature custom wheels for trucks, sport utility vehicles, and late model muscle cars and performance passenger cars.

"The DEJ wheel line will be cool," said Earnhardt, Jr.

The Dale Earnhardt Jr® Series will feature DEJ® badging, and a lifetime structural warranty. Initial product offerings will feature two truck and SUV styles, and will be available in 17", 20", 22" and 24" sizes, and in various finishes (glossy black, chrome and black chrome). A lifted truck style, with backspacing for off-road suspensions, will be available in 17", 18" and 20" sizes, in application-correct widths for larger all-terrain and mud-terrain tires. Two styles, designed to fit late model muscle cars in 17", 18", 19" and 20" sizes, will feature a variety of widths and offsets to meet the performance fitments. A stylish chrome-plated passenger car design will be available in 18", 20", 22" and 24" sizes, with special custom features.

DUB Wheels

Big Homie 5 Select Size Big Homie 5 18x8.5 Big Homie 5 20x8.5 Select size for details  Big Homie 6 Select Size Big Homie 6 20x9 Big Homie 6 22x10 Big Homie 6 24x10 Big Homie 6 26x10 Select size for details

Condo Select Size Condo 22x9.5 Condo 24x10 Select size for details  C.R.E.A.M. Select Size Cream 22x8.5 Cream 22x9.5 Cream 22x9.5 Cream 24x10 Select size for details

Dirty Dog 5 Select Size Dirty Dog 5 18x8.5 Dirty Dog 5 19x8.5 Dirty Dog 5 19x10 Dirty Dog 5 20x8.5 Dirty Dog 5 20x10 Dirty Dog 5 22x9.5 Dirty Dog 5 22x10.5 Select size for details  Dirty Dog 6 Select Size Dirty Dog 6 22x9.5 Dirty Dog 6 24x10 Dirty Dog 6 26x10 Select size for details

Blessinem Select Size Blessinem 22x9.5 Blessinem 24x10 Select size for details  Esinem Select Size Esinem 20x9 Esinem 22x9.5 Esinem 24x10 Esinem 26x10 Select size for details

Shoreline Car Select Size Shoreline 16x7 Shoreline 19x8.5 Shoreline 20x8.5 Shoreline 20x9.5 Shoreline 22x9.5 Select size for details  Mogul Select Size Mogul 22x9.5 Mogul 24x10 Select size for details

Shoreline Truck Select Size Shoreline 24x10 Select size for details Big Homie 8 Select Size Big Homie 8 20x10 Big Homie 8 22x10 Big Homie 8 24x10 Big Homie 8 26x10 Big Homie 8 28x10 Select size for details