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American Racing Equipment, Inc., a Platinum Equity company, and Jr. Motorsports® (Moorseville, North Carolina) announce an agreement to jointly design, develop and release a Dale Earnhardt Jr® line of upscale aftermarket performance custom wheels badged as "DEJ". Scheduled for an early 2007 release, the program will feature custom wheels for trucks, sport utility vehicles, and late model muscle cars and performance passenger cars.

"The DEJ wheel line will be cool," said Earnhardt, Jr.

The Dale Earnhardt Jr® Series will feature DEJ® badging, and a lifetime structural warranty. Initial product offerings will feature two truck and SUV styles, and will be available in 17", 20", 22" and 24" sizes, and in various finishes (glossy black, chrome and black chrome). A lifted truck style, with backspacing for off-road suspensions, will be available in 17", 18" and 20" sizes, in application-correct widths for larger all-terrain and mud-terrain tires. Two styles, designed to fit late model muscle cars in 17", 18", 19" and 20" sizes, will feature a variety of widths and offsets to meet the performance fitments. A stylish chrome-plated passenger car design will be available in 18", 20", 22" and 24" sizes, with special custom features.

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